Top Instagram Niches To Make Money Online 2021

Most Profitable Instagram Niches To Make Money Online

When I was building my online business, I spent way too much time researching how to make money online. I want to help you avoid my mistakes and save time researching the best ways to make money online

Sorting through Instagram niches to find your place in the digital world is arguably the most vital part of starting your online business. Did you know that 78% of small businesses attract new customers through social media? It’s safe to say that having a social media presence on a popular platform like Instagram is an integral part of owning an online business. 

In this article, I’ll take you through the best Instagram niches to make money online.

Top Instagram niches to make money online

What is an Instagram Niche? 

Whether you’re a social influencer, a small business owner, or someone who loves social media, Instagram is an essential part of your online presence. 

Whenever you post, you’re automatically categorizing your content. The hashtags and style you use help Instagram’s algorithm determine where your account belongs. It helps you determine the right audience for what you’re selling. 

As an online business owner, you want to make sure your Instagram niche fits with your business and helps you make a profit. Not all niches are the same, and not all are profitable. 

There are a million Instagram niches, and people are continuously adding new content. So how do you make money online with social media? It starts by looking at the top niches on Instagram and determining the best for your business. 

Who Can Make Money on Instagram? 

Instagram has more than 1 billion active monthly users, and the number continues to grow each day. Most of us are on Instagram in some fashion, and some are making money off it. Whether it’s your dream to have a popular online business or you want to make a side hustle on social media, anyone can make money on Instagram. You just need to know where to start. 

While it’s true anybody can earn a living online, starting from scratch is challenging. The first step to becoming an online entrepreneur via Instagram is to build your base. Find your niche and create an engaging follower base. Build loyal customers with an authentic channel free from fluff and exclusively ad-based content.

What Are The Most Profitable Niches on Instagram? 

Not all Instagram niches are the same, and not every category will fit your online business. There are thousands of Instagram niches to choose from, and it can be challenging to figure out the right place for your content. 

These are the top five most profitable Instagram niches:


We’ve all been there. A friend posts a breathtaking photo of an exotic place, and it’s difficult not to hop the next flight there. 

Traveling has always been a profitable business, even long before social media. Globally, the travel and tourism industry contributed $2.9 trillion to the GDP in 2019, and social media and helping it grow. Also, 40% of millennials consider the “Instagrammability” of a destination before heading there. 

Influencers and entrepreneurs are taking the travel niche’s popularity to their advantage. For instance, Jennifer Tuffen (@izkiz) has garnered more than 2 million followers seeking inspiration for their travels. She posts colorful photos of her destinations, all the while promoting her blog (where she works with companies to post sponsored content) and her photo editing app. 

Jennifer Tuffen (@izkiz)

2.Health and Wellness

Fitness gurus, nutritionists, and wellness enthusiasts are making bank on Instagram. In 2019, the fitness industry revenue totaled $94 billion, and it keeps growing. If you look at the hashtag #fitness on Instagram, there are more than 180 million results. Users come to Instagram, looking for new workout tools, online classes, and even nutrition advice. 

The want and need for excellent health and wellness products and services make it a great niche to make money online. Influencers provide referral links to their favorite fitness companies, and fitness studios use Instagram to promote their business and grow subscribers. 

For example, Remi Ishizuka (@rrayyme) is a certified fitness instructor who creates workouts from her home. She uses Instagram to promote her training program and post sponsored ads of her favorite health and wellness companies. She has an authentic brand and often shares her fitness journey to inspire others.  

Remi Ishizuka (@rrayyme)


The introduction of beauty YouTubers and Instagram influencers have shaped the beauty industry in ways no one would have imagined. Social media is one of the first places people look to find useful beauty products, so it’s no surprise that 96% of beauty brands have an Instagram account. 

Beauty gurus on Instagram share their favorite products through sponsored posts, tricks that they discovered, and tutorials for the perfect smokey eye or contouring 101. 

For instance, Huda Kattan (@hudabeauty) is one of the top beauty influencers on Instagram with 48 million followers. She uses her platform to promote her business, Huda Beauty, and shares reviews and tips on making the best use out of the products she sells. IGTV is a big part of her brand, as she uses it to introduce products and post engaging content.

Huda Kattan (@hudabeauty)


It started with posting #OOTD to share with friends and has turned into a multi-million dollar niche that boosts the fashion industry beyond the stars. Since 74% of consumers use social media to drive their purchase decisions, it’s no wonder the fashion industry is moving to digital. Online fashion sales even accounted for a quarter of retail sales in the U.S., and it’s projected to expand to 36% by 2022

Designers, models, bloggers, and influencers use Instagram to promote their brands and make money online using the fashion niche. Users follow influencers to discover new trends and find inspiration for their own #OOTD. 

Self-proclaimed digital entrepreneur Chiara Ferragni (@chiaraferragni) uses Instagram to promote her brand, the Chiara Ferragni Collection, and share trends and fashion inspiration. Her account offers followers a glimpse into her life with her family in Italy, creating a more authentic and engaging brand.

Chiara Ferragni (@chiaraferragni)


You’re here because you’re looking to make money online. Chances are, you searched Instagram for business tips as well. 

The business niche offers tips and tricks to small business owners, entrepreneurs, chief executives, and everyone in between. Whether you’re starting an online business or own a brick-and-mortar store, the Instagram business niche makes it easy to connect with other entrepreneurs and find online tools and ideas. 

CEO and founder of the 10X business movement Grant Cardone (@grantcardone) uses Instagram to promote himself as one of the top influencers and advisors for small business owners. He posts inspiring stories and a glimpse into his own life as a family man and a self-made entrepreneur.

Grant Cardone (@grantcardone)

How to Find Your Niche

Looking at the three ways to make money on Instagram, you may have noticed the first step is the same: find your niche. Finding the right niche is vital to a great online business and can make or break your success. 

Here are four steps to finding the right niche for your online business: 

1.Find Your Target Audience

Figuring out your target audience will ultimately determine your Instagram niche. If you have a product or service in mind, think of the type of people that would use it. Should you focus on fitness gurus, or is your product more fashion-oriented? 

Keep your audience’s interests in mind as you continue to plan content. There are many diverse tastes within any group, so change up your content to keep up with what your following likes. 

2.Get Specific Within a Profitable Niche

You have your target audience and the niche that covers them. But you should try to get more specific. Look at your competition and what more specific topics within your niche aren’t covered as much. Search for gaps in content and find what’s missing from the overarching category. Try to fit your product into that topic, or shape your service to fit into it. 

3.Keep Your Content Consistent

Once you determine your niche, you need to stick with it. Don’t jump around niches as you’ll confuse your audience and make them less engaged. You’ve done your research. You know what your followers want to see. Don’t stray from that. 

In addition, you should stick to a schedule. Plan your content ahead of time and keep to a consistent schedule, so your audience knows when to expect something new. 

4.Listen to Your Audience

Insights will be your best friend. They will tell you what posts performed exponentially and which didn’t see much engagement. Insights will help you determine what sort of content your followers want. If a post didn’t get many comments, try changing up the text or posting a different type of photo. 

Don’t be afraid to ask your audience what they want to see, either. Use your Instagram Stories to ask questions and see what sort of content your followers most enjoy. 

How to Make Money with Your Instagram Niche

You have your niche and your following, and now it’s time to make money online! According to Hootsuite, these are the top three ways to make money using Instagram: 

Influencer: Post Sponsored Content

If you’re a people-person and have a popular personal brand, you can easily make money on Instagram as an influencer. Social media influencers make money posting content sponsored by big-name companies, who partner with influencers so that their million-plus followers will see their products.

To become a social media influencer and get companies knocking on your door, you need a strong follower base and great engagement rates on your posts.

There four main steps to becoming a successful influencer:

  1. Choose a specific niche. 
  2. Grow your audience and build trust with your followers. 
  3. Pitch to brands or sign up for a marketing platform to partner with brands. 
  4. Always be transparent when posting sponsored content.    

Affiliate Marketer: Sell Other Peoples’ Products

Making money as an affiliate marketer is a little more complicated. You need to make actual sales to see revenue. Many associate affiliate marketing with the scams and pyramid schemes your high school peers bother you with in your DMs. But with a proper strategy following ethical guidelines, affiliate marketers can make money and share great products with followers. 

Work with your favorite brands to share your favorite products and earn a percentage for every product you sell. Reach out to companies to get a promo code that your followers can use, which will help the companies track your sales. 

Here are the first steps to take in becoming an affiliate marketer

  1. Choose a specific and product-focused niche. 
  2. Find businesses you want to affiliate with. 
  3. Create posts about products and watch the money roll in.

Entrepreneur: Sell Your Own Products or Services

Do you have a unique business or idea to make money yourself? Become an online entrepreneur and sell your products or services on Instagram! Whether you’re selling handmade jewellery or writing services, Instagram provides a fantastic window to potential customers. 

If you already have an online business, opening an Instagram account will only grow your customer base. 

Here’s how to become an Instagram entrepreneur

  1. Imagine and build the product or service you want to sell and the right niche for your business. 
  2. Set up a business account on Instagram. 
  3. Set up a website with e-commerce infrastructure.
  4. Post about your products and fulfill orders. 

What Next?

Building your online business starts with finding your niche. There are so many Instagram niches to choose from, so start with what will generate the most revenue. The top Instagram niches to make money online are travel, health and wellness, beauty, fashion, and business. Each one offers opportunities for influencers, affiliate marketers, and entrepreneurs to grow their brands and make money through sponsorships, product reviews, and more. 

Instagram has become a place to share inspiration and ideas for all sorts of topics. Users trust those who share authentic stories and offer glimpses into their daily lives. To make money in your Instagram niche, work with other influencers or brands to share content, and bring your services to more people. 

Online Money Making Ways

Join Affiliate Networks & ProgramsAffiliate MarketingIntermediate
Start An Authority SiteAffiliate MarketingBeginner
Start A Marketing AgencyAgencyAdvanced
Start BloggingAuthorityBeginner
Start A PodcastAuthorityBeginner
Become An InstagrammerAuthorityBeginner
On YouTube Without Making VideosAuthorityBeginner
Become An Amazon InfluencerAuthorityAdvanced
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Sell eBooks On eBayDigital ProductAdvanced
Amazon FBAEcommerceAdvanced
Online Store Without InventoryEcommerceAdvanced
Create A Shopify StoreEcommerceAdvanced
Receive Amazon Direct Ship FreebiesEcommerceBeginner
Play Chess OnlineEsportsBeginner
Play Video GamesEsportsBeginner
Freelance Your SkillsFreelanceIntermediate
Learn Freelance SkillsFreelanceBeginner
Become A CoderFreelanceBeginner
Watch YouTube VideosGetPaidToBeginner
Social Media EvaluatorGetPaidToBeginner
Become An Online JurorGetPaidToBeginner
Join Paid Focus GroupsGetPaidToBeginner
Short Term GigGetPaidToBeginner
Complete Online SurveysGetPaidToBeginner
Become A Virtual SantaGetPaidToBeginner
Sell Feet PicsGetPaidToBeginner
Become A Multi-Level MarketerMulti-Level MarketingAdvanced
Find A Remote JobRemote JobIntermediate
Website FlippingResaleAdvanced
Dropshipping On eBayResaleAdvanced
Domain FlippingResaleAdvanced
Sell Used SocksEcommerceBeginner
Build WealthWealth ManagementAdvanced

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