Target Affiliate Program Review 2021

Target Affiliate Program Review Pros, Cons & Amazon Associates Comparison

Amazon Associates is most people’s go to affiliate marketing program.

However, most blindly sign up without looking at alternatives like the Target affiliate program, Walmart or MaxBounty to name a few.

The Target affiliate program is similar to that of Amazon but is it any better?

Here Is My Target Affiliate Program Review


What Is Affiliate Program

The very first Target store opened its doors to the public in 1902.

In 1999, was saw going live followed by the Target affiliate program.

Target has an exceptionally strong brand name that is as a significant advantage for its affiliate marketers as there is no need to pre-sell.

As a result, conversion rates are higher.

What Product Offers Are Available?

Target affiliates can promote products from the following categories:

  • Clothing
  • Furniture
  • Home décor
  • Patio & Garden
  • Toys
  • Electronics
  • Video games
  • Music, movies & books
  • Sports & Outdoors
  • Beauty
  • Health
  • Luggage
  • Pets
  • Office supplies
  • Household essentials
  • Party supplies
  • Groceries

The range of products of Target is similar to that of Amazon but the latter, due to its Fulfilment by Amazon (FBA) program, also allows for non-branded products that could negatively affect the confidence of consumers.

How To Use Target Affiliate Program

You first need to sign up on the Target affiliate site. The program itself is managed by Impact Radius. However, there is no need for an affiliate network account.

There are 3 main pre-requisites for new affiliates to join the program:

  1. Your site needs to be family-friendly
  2. You must have existing traffic
  3. Your traffic needs to be from the United States

You have the option to register multiple sites to your account when you sign up.

Target Affiliate Program Commission

The commission structure of Target is different from that of most affiliate programs.

The more units you sell of a product, the more commission you earn.

For example, if you start with selling 10 units of apparel per month, you will earn 5% on the units sold. Your commission rate however, will increase to 8%, if you refer at least 10,001 unit sales per month.

Here is a breakdown of the Target affiliate program commission rates.

target commission rates

What I don’t like looking at this commission rates table, is that Health & Beauty pays just 1% no matter the monthly net orders.

Also, you need to be aware of certain product categories that pay you 0%….yes, that’s right nada!

These are the 0% commission product categories:

  • Groceries
  • Sporting goods
  • Target café
  • Household essentials
  • Movies
  • Gift cards
  • Baby care items
  • Video games & consoles
  • Pharmacy
  • Pets
  • Target Photo
  • Books
  • Electronics
  • Music
  • SweetJoJo
  • Toys
  • Target Optical
  • Contract mobile

You need to take this into considerations before joining as you could build an online business around any of these product categories only to end up earning zero dollars from them.

For the sake of defending them, Amazon pays 0% commission on some product categories as well.

This is not something to put you off. You need to avoid promoting products from the 0% commission categories.

Why Target Affiliate Program Seems Legit

While doing my research, I discovered a number of reasons why the Target affiliate program could be the right program for you.

  1. They stock branded products ONLY. This provides customers with some re-assurance.
  2. They reward higher volume sales keeping you motivated.
  3. They offer a 7 day cookie. This is more than the 1 day cookie of Amazon or 3 day cookie of Walmart.
  4. You get paid a $12 EPC, which is not life changing but is a nice touch.

Target Affiliate Program Review Pros & Cons

Now that we have thoroughly reviewed the Target affiliate program, let’s have a look at the pros and cons.


  • Boosted commission rates for higher volume of sales
  • 7 day cookie with unlimited referrals throughout its duration
  • Decent product categories range
  • 150+ product banners and special promos
  • A $12 EPC
  • Shipt shoppers same day delivery for certain items
  • Strong brand recognition


  • 0% commission on certain product categories
  • Brick and mortar locations providing shoppers with offline shopping alternatives
  • Serves customers in the United States only

What Next?

Hope you found this Target affiliate program review useful.

The cookie policy and commission structure of Target affiliate program are very attractive.

This affiliate program seems legit and is worth signing up for.

However, if you are not interested in promoting products in the categories of Apparel & accessories, Home & outdoor living, baby gear & furniture and Health & beauty, you will end up receiving 0% commission on your sales, making affiliate marketing difficult to work for you.

Instead, why not join this free web-class to learn more about affiliate marketing and how to overcome such obstacles?

Join Free Web-Class

No purchase is required, it is completely free.

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Affiliate Networks & Programs Reviewed

Affiliate Network/ProgramRatingReview
eBay Partner Attribution Program4.2/5eBay Partner Attribution Program Review
Target Affiliate Program4/5Target Affiliate Program Review
Walmart Affiliate Program3.2/5Walmart Affiliate Program Review
MaxBounty Affiliate Network3/5MaxBounty Review
Team National3/5Team National Review
Pepperjam Affiliate Network2.7/5Pepperjam Affiliate Network Review
Target Affiliate Program Review [year] - Be Your Maverick

Amazon is the go to affiliate marketing program. The Target affiliate program is similar to it but is it any better? Read my Target affiliate program review.

Price Currency: $

Operating System: All

Application Category: Affiliate Marketing

Editor's Rating:

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