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The Rocketbook Shark Tank – How Much Money Are They Making In 2023

The Rocketbook Shark Tank Net Worth

Back in 2015, two confident entrepreneurs, Jake Epstein and Joe LeMay, pitched their innovative idea on a smart, reusable notebook in front of the sharks.

Unlike the traditional pen and paper notebook, the Rocketbook allows you to access your notes from anywhere.

Rocketbook Shark Tank is environmentally friendly, minimizing waste as customers no longer need to waste millions of pages of paper.

Before appearing on the show, they had already registered $1.8 millions in sales.

They wanted to grow their business, asking for a $400,000 investment from the sharks.

Not only did they get rejected but they also got laughed at.

This didn’t stop them though. They managed to grow their business without the investment of the sharks.

By 2017, they registered $10 millions in sales.

But how did the sharks miss on such opportunity and what are Epstein and LeMay doing today?

In this article, I’m going to talk about the Rocketbook story, explain how this product that is considered by many as the best smart notebook revolutionized the digital notebook market and show the online success of Jake and Joe.

The Rocketbook Shark Tank Story

The Rocketbook On Shark Tank – Post Rejection

In the Rocketbook Shark Tank episode, the founders asked for a $400,000 investment for 10% of equity but they got rejected.

They didn’t give up though.

They believed in their product as you can write on it with a physical pen and then, upload your notes to the cloud and erase you writing from the notebook.

The Rocketbook app integrates with Dropbox, Google Docs, iCloud, Evernote, Box, Slack as well as email.

As a result, they carried on selling more units.

On the show, they erased the notes using a microwave however, today, you just wipe them clean.

They already had an established distribution channel and achieved $2 millions in sales. Yet, they got laughed at.

The sharks demonstrated an interest at first but it seems they started joking about it once the founders used a microwave to erase the notes.

This appears to be the point where they missed on the opportunity to invest in an innovative product that would go on to achieve $10 millions in sales two years later.

Rocketbook Sales

The Rocketbook is being sold in retail locations such as Walmart and Staples, on their own website and on Amazon.

There are several product variations sold on Amazon with estimated annual sales reaching roughly $6 million.

Rocketbook Notebooks

 rocketbookRocketbook MiniRocketbook FusionROCKETBOOK FLIProcketbook panda plannerROCKETBOOK WAVE
 RocketbookRocketbook MiniRocketbook FusionRocketbook FlipRocketbook Panda PlannerRocketbook Wave
SizeLetter (8.5in x 11in) and Executive (6in x 8.8in)3.5in x 5.5inLetter (8.5in x 11in) and Executive (6in x 8.8in)Letter (8.5in x 11in) and Executive (6in x 8.8in)Letter (8.5in x 11in) and Executive (6in x 8.8in)Standard (8.5in x 9.5in) and Executive (6in x 8.9in)
Page StyleDot GridDot GridTask List, Weekly Planner, Monthly Calendar, OKR Goal Template, Idea List, Dot-Grid, and Lined PagesDot Grid and LinedDaily, Weekly, Monthly, Annual, Goals, Roadmap, Dot Grid, Lined, BlankDot Grid
Pilot FriXion PenYesYesYesYesYesYes
Microfiber TowelYesYesYesYesYesNo
 Buy Now On AmazonBuy Now On AmazonBuy Now On AmazonBuy Now On AmazonBuy Now On AmazonBuy Now On Amazon

The Rocketbook Beacon

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ir?t=beyourmave079 20&language=en US&l=li3&o=1&a=B07X7KRFFB

Buy Now On Amazon

The Rocketbook Bundle

q? encoding=UTF8&ASIN=B07HMFBL6M&Format= SL250 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=beyourmave079 20&language=en US
ir?t=beyourmave079 20&language=en US&l=li3&o=1&a=B07HMFBL6M

Buy Now On Amazon

What Next?

The main takeaway from this entrepreneur story is to not give up when you face an obstacle.

If you have an innovative idea with proven sales, keep going.

Don’t be afraid.

Do you have any innovative ideas? Get a Rocketbook and write them down!

Rocketbook Shark Tank Episode

Rocketbook Shark Tank

Season 8 Episode 24


smart, reusable, microwaveable, notebook


Jake Epstein & Joe LeMay

Asked For

$400,000 for 10%


No deal


No shark

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Eric YuanEric Yuan
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Marques BrownleeMarques Brownlee


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Tai LopezTai Lopez

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After being forced to shut down my brick and mortar business, I built my online business Be Your Maverick from scratch. Wasted way too much time researching ways to make money online. My mission is to help ambitious individuals cut through the scams and make better informed decisions getting started with an online business.