Who Are Buttery Bros And How Do They Make Money?
When I had to close down my company, I was left wondering how to move forward. Using my passions and skills, I built an online business from scratch – which is exactly what Buttery Bros did.
After some drastic changes at the CrossFit HQ, one of the Buttery Bros, Heber Cannon, lost his job. Just like me, he was at a loss for what to do. After a spark of genius, Heber, together with Marston Sawyers, built a flourishing online fitness film making business.
The Buttery Bros duo is now a documentary filmmaking star of the fitness world. Their most popular film has seen over 615,000 views on YouTube, which just goes to show that you can create a successful business online doing what you love.
Who Are Buttery Bros?
How Do Buttery Bros Make Money Online?
Heber Cannon had always loved films and fitness. In 2019, with his friend Marston Sawyers, they created the Buttery Bros YouTube channel. Their channel’s creation has brought in revenue that allows them to continue traveling the world and making fitness films.
What a great idea! But how are they making money online?
Buttery Bros YouTube Channel
Cannon and Sawyers developed a YouTube channel that has 132,000 subscribers and almost 14 million views. With that many views, Buttery Bros has earned themselves sponsorships from top companies in the fitness industry.
Sponsorships are when a company pays you to advertise their brand. Viewers of your channel will see these sponsorships and be encouraged to spend money with them.
Buttery Bros merchandise is available through their YouTube channel. Selling merchandise is a creative way to make money online and take your brand to another level of popularity.
YouTube also has a partnership program. For you to become a partner, your channel needs 1,000 subscribers and 4,000 views in the last 12 months. The partnership program pays out by allowing YouTube to place ads around your content. When fans view or click on these ads, Google makes money, and you get a percentage of that revenue through a Google Adsense account.
Buttery Bros Instagram Page
The Buttery Bros have a vast Instagram following – 170,000 to be exact. All those followers are another source of income for these guys.
These guys have monetized their Instagram page by advertising their merchandise. The Buttery Bros are using Instagram as an advertising channel.
Among their posts are photos of popular athletes wearing Buttery Bros merchandise. There are photos of the guys modeling new items like the COVID-19 essential face covering, t-shirts, and ball caps.
These guys have even tapped into the Buttery Bros sunglasses market by partnering with Blenders Eyewear. They are wearing cool glasses and therefore ramping up the sales of those glasses.
How Much Money Do Buttery Bros Make?
There is no way to precisely know how much the Buttery Bros make in a year, but I can look at the potential earnings they have through their social media channels and merchandise sales.
When I look at the stats for their YouTube page, I see that they have the potential to earn 1.84 million dollars per video. For YouTube partner earnings, Buttery Bros can potentially earn $370 to 2.9 million dollars monthly.
These numbers can be deceiving. We have to remember these are potential amounts. According to their stats page, Buttery Bros’ live income is $774. YouTube pays out based on how many ad views you’re getting. This number ranges from 0.01 to 0.03 per ad view. A YouTuber can make up to $18.00 per 1,000 ad views.
Buttery Bros have videos with over 400,000 views. Let’s estimate they are making $5.00 per 1,000 views because they are a top influencer. Their latest video has had 483,000 views. That math says they can make $2,415.
Sponsorship and merchandise revenue will vary as demand rises and falls. With this information, an online business may not be so scary.
How Did Buttery Bros Get Started?
Buttery Bros launched their YouTube channel in 2019, but fans were noticing the work of Heber Cannon and Marston Sawyers much earlier.
Cannon began doing CrossFit in 2009. When his gym noticed he was a filmmaker, they asked him to produce short films for their studio. Cannon ended up paying for his membership with these films. Jump ahead to 2015, and Cannon worked for CrossFit full-time and filmed his first major fitness film called Froning: The Fittest Man in History.
Marston Sawyers met Cannon while on the set of Froning running cameras and electrical. The team worked well together and began a partnership that led to the Buttery Bros. Together, they have filmed the Fittest on Earth trilogy and the Road to the Games web series.
People have asked where the name Buttery Bros originated. When the two were shooting and nailed the shot, they would say it was butter. While at a film convention, they heard a fan call them the Buttery Bros, and the name stuck.
What Camera Gear Do Buttery Bros Use?
Buttery Bros spend a lot of time traveling and filming all things CrossFit. Viewers have described their films and videos as crisp, clean, and full of excitement. I had to wonder what camera gear they used to create such popular films. So, I did some research, and this is what I learned.
The Sony A7II is a professional level camera in the A7 series. If you are capturing moments during sporting events, this is the camera to have. It is a lightweight camera, which is important when you’re traveling and filming in high-energy, fast-paced settings.
It has phenomenal image quality with the ability to shoot in 4K with 24 or 30 frames per second. Sony has also added support for gamma rays to this camera. This support lets videographers correct for inconsistent lighting while filming.
The Sony A7RIII is an upgrade from the A7II. They are still very similar in detail, with the biggest difference being the optical sensor resolution. This camera has a resolution of 42.4 megapixels, which is double the resolution of the A7II.
This camera is suited for high-detailed work. Like the A7II, this camera does film in 4k, producing crisp, beautiful moments. What stands out in the A7RIII is the pixel quality. You can zoom in or shoot at a distance with the same results.
GoPro Hero 7 Black
If you desire to capture lots of action on film, this device is what you need. You can mount the GoPro Hero 7 on just about anything. Put it on your handlebars or helmet, and don’t miss anything.
GoPro Hero 7 is for catching the action. It is waterproof and rugged so that you can take it anywhere. It is a touchscreen and even has a voice command. Maybe the best feature is the ability to live stream. Right now, you can Facebook live all your adventures. YouTube live-streaming is in the works.
Sony 16-35 GM 2.8
The Buttery Bros are traveling filmmakers and have chosen this wide lens for its perfect fit with the Sony A7 cameras they are using. It is a lens that is light and compact. It is easy to attach to any camera and is quite mobile. For traveling photographers and filmmakers, this is important.
Sony 24-70 GM 2.8
This lens is an e-mount standard size lens that will attach to the A7 camera series by Sony. You can use this lens to capture high-resolution images and film. When you are shooting in the dusty and sometimes muddy areas the Buttery Bros visit, it is no problem. Sony designed this lens to be dust-proof.
The Sony 24-70 has three aspherical lenses that deliver quality images throughout the zoom range. You will not have to forfeit texture and details in your images. This lens will give you the crisp quality films the Buttery Bros are known for.
Sony 85 1.8
Again, Sony has designed a lens best suited for the A7 line. This telephoto fixed prime camera lens is perfect for your budding online career in film and photography. The double linear motor system keeps everything moving smoothly inside the lens without all the noise.
The 1.8 aperture lets you create defocusing effects to enhance your films. You have an ED glass that will give you corner to corner sharpness. All the bells and whistles are available in this lens.
Mavic Pro 2
Buttery Bros are using the Mavic Pro 2 to capture moments that you can only see from the sky. The Mavic Pro 2 is a drone equipped with a Hasselblad L1D-20c camera. They can fly the Mavic Pro 2 up to 31 minutes and at speeds up to 44 mph.
With the Mavic Pro 2, you can also capture stunning aerial photos. It also is designed to fly with better precision and low noise. If you want to capture the action from above without disrupting anyone, the Mavic Pro 2 should be in your arsenal.
Zhiyun Crane 2
The Zhiyun Crane 2 is your ticket to stepping up your game. This crane is adaptable to all DSLR and mirrorless cameras. It can easily hold up to 7 pounds and works well in extreme conditions.
You will get unparalleled control with this device. There will be no shaking and a high-level response feed. With the real-time focus capability, you will never miss a moment of the action. If you are a videographer with a passion for sports or outdoor adventures, then the Crane 2 will benefit you.
Rode Videonic Pro T
Capturing audio can be precarious. The Buttery Bros use the Rode Videonic Pro for capturing audio without all the extra noises that happen at CrossFit games. Not only does this microphone eliminate noise from the environment, but it will keep any noise from the camera entering the audio feed.
You can attach the Rode Videonic Pro to any DSLR device or camcorder. You will also learn that this microphone is ideal for filming interviews, motorsports, or in the case of Buttery Bros, it is perfect for CrossFit games.
Camera gear is important, and the Buttery Bros know their stuff. Now we know what they use and can apply that knowledge to building our online presence with videos. We don’t have to reinvent the wheel.
Can You Make Money Online?
Like the Buttery Bros, you can make money online. They have paired what they love with an online platform that has served them well.
We can learn a few things from the Buttery Bros that will help us make money online.
Their videos provide an avenue for CrossFit fans to keep up with their favorite athletes. In addition to that, their personalities shine through, creating content their viewers can relate to easily.
With commitment and perseverance, we can also build an online presence that shares our passion with others. To do this, we must do our research. We have to know who our audience is and what they are searching for. You can look at other videos in your chosen niche and see how they are performing. It is crucial to know who the competition is.
Most importantly, we must be consistent. Develop a schedule for posting videos and stick to it. Create a marketing plan using Google Adsense. Identify your goals and start earning.
In 2020, we see people choosing to live their lives without the strains of the 9-5. They are looking to the internet for revenue that enables them to not get tied to a location or a desk.
I personally know how hard it is to lose a brick and mortar business. However, once I changed my outlook, I realized it was a chance for me to explore other avenues.
Like me, the Buttery Bros stepped out of the building and into the World Wide Web. They have shown us that we can use our passions or even our hobbies and build the life we truly desire.
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