6 Ways To Boost ECommerce Conversions During The Holiday Season
Simply having a presence online is not enough to attract clients when you have an eCommerce website. It takes a lot of other efforts to actually make use of the online presence and boost up sales. Among all other efforts, seasonal strategies for your eCommerce site are a must-do as these strategies help your site get a lot of traffic and also convert that traffic into actual customers. Holiday season strategies are one of such seasonal strategies that help eCommerce SEO majorly and in turn, help boost sales to a very significant extent.
When it comes to growing total sales, the holiday season is the most rewarding period for e-commerce business owners. However, it becomes challenging since businesses must work hard to convert visits into conversions. But with the right tips and tricks on SEO strategies, it is very possible and it can benefit your business majorly. Be it Halloween, Christmas, or the New Year, website operators need to be taking advantage of targeted clients looking for large discounts.
Most individuals nowadays express their affection by sending presents and greeting cards to their loved ones on holidays. As a result, many believe that internet buying is the greatest and most convenient alternative. The festive seasons are an ideal time for e-commerce shops to gain both consumers and conversions. All they have to do now is adopt tried-and-true e-commerce SEO tactics that will maximize e-commerce conversions.
6 Ways To Boost ECommerce Conversions During The Holiday Season
Here are some very effective tips and tricks to boost up your sales during the holiday season.
- Engage your mobile customers in a variety of ways
Desktop e-commerce has now become a popular option for users. Mobile e-commerce, on the other hand, is rapidly expanding. According to statistics, the sales on eCommerce websites grow significantly over the holidays as there is an increase in the use of mobile devices. Surprisingly, during this time of the year, mobile devices account for around 50-60% of all search inquiries.
People are encouraged to make use of technology as it is improving and evolving with every passing day. If you’re unsure how to optimize an e-commerce website, focusing on mobile visitors is a good place to start. To begin, make certain that your website is mobile-friendly. Connecting with these smartphone users on a more formal level is a wonderful approach to gain more consumers over the holiday season.
- Automated sale emails and push notifications for the festive season
Sending promo emails before the sale to selected consumers is a strong approach that anybody can use to improve their conversion rates.
Likewise, if you want to raise awareness for your forthcoming e-commerce holiday, you should start by sending out appealing emails and festive alerts to your target audience. Users are compelled to click and examine the bargain because the advertising efforts generate a feeling of urgency and build a fear of losing out on something essential.
- Collaborating with social media Influencers
Collaborating with social media influencers is always a good idea for any brand that has an eCommerce website. But during the festive season, it can be an even better idea to influence people, generate a sense of urgent need and boost your sales.
If you compare the cost per average sponsored rate of influencer marketing to the cost of social advertising, you’ll see that the cost of influencer marketing is cheaper. Influencers are an excellent method to reach out to your target consumers since they already have a huge following.
It has a direct beneficial impact on your total sales when influencers support your items and share your deals with their audience.
Furthermore, selecting the proper influencer for your company is critical. You should also consider how you might motivate them to promote your business. You might, for example, offer them a fee or provide them freebies in return for a shoutout.
- Customize your website according to the holiday theme
Assist your site designer in creating a holiday background based on themes and adorned with brilliant banners. It’s entirely up to your decision how you want to design your homepage so that clients are drawn in and feel compelled to make a purchase. During the holidays, attracting visitors with an aesthetically designed offer page improves e-commerce website SEO. This not only draws consumers and generates a positive atmosphere, but it also leads to higher conversion rates.
- Create a user-friendly and festive product navigation system
Many times, consumers are unable to locate the goods they require. This is one of the reasons why your store’s items may be hard to find. The key to increasing conversions is to have a clear and seamless product exploration layout. It guides users to the most appropriate product they’re looking for in a matter of seconds. When you’re updating your banners and landing page layout to capitalize on the largest holiday season potential, be sure to put more emphasis on creating simple product navigation designs.
For example, If you want to lead clients to Christmas combinations such as dresses, trees, and chocolates, make that page more interesting and accessible to visitors.
- Bundle those offers up!
Combining offers is one of the most effective strategies to attract new consumers and increase revenue. Make a package out of three or more goods and sell the whole thing for a discount. People are always looking for methods to get the most bang for their buck. As a result, packaged deals perform admirably over the Festive season. You may even seek ways to provide free gifts with combos while still making a profit.
You can sell an item bundle comprising the core and complementary items if you sell similar products for your core product. If you sell wireless headphones, for example, maybe include a Bluetooth speaker and a power bank in your bundling widget.
what next? boost ECommerce Conversions
People are expected to buy like mad when the holiday sale arrives. This is due to the fantastic bargains and offers that eCommerce shops provide on all items. Owners of e-commerce websites frequently believe that making maximum earnings during the Festive season is simple. Remember that there are eCommerce pioneers who implement SEO for eCommerce websites with the help of SEO tools like backlink checker, website analytics software, and keyword search software. And these forerunners are always the ones who come out on top in terms of festival conversions.
Thus only by implementing the above-mentioned strategies along with the popular SEO tools and combining the excellent traffic generating powers of the two, your business can take the center stage during the holiday season.
Written by: Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building systems over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.